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Packaging food labels in the future there will be any changes?
Nov 15, 2017

In recent years, with the continual emergence of emergencies in food safety, people's attention to food labels continues to rise, and consumers often complain about mistakes in information labeling on food labels, which has also caused the state's concern over food Label, mark the attention, the introduction of a series of relevant laws and regulations, policies to standardize the packaging of food labels. At the same time, the development of food labels is also moving towards diversification.

 

As consumer safety awareness continues to increase, the amount of information carried on food labels is increasing. In recent years, with the continual emergence of food safety emergencies, people's attention to food labeling continues to increase, consumers often complain about mistakes in information labeling on food labels, which also causes the state to label food, label The importance of the introduction of a series of relevant laws and regulations, policies to standardize the packaging of food labels. At the same time, the development of food labels is also moving towards diversification.

 

Standardization and standardization

 

It is reported that on October 19, the mandatory national standard "GB 4806.1-2016 General Requirements for Food Contact Materials," the official implementation of the author learned from direct contact with food one-time packaging products, packaging labels must be marked: "food contact Use "or" food packaging "logo. In addition, also marked "name, material, manufacturer, address, contact information, production date, the implementation of standards, instructions for use" and so on. At the same time, the label can not be separated from its smallest sales package. There are special requirements for the use of products should indicate the use, precautions, use, use of the environment, the use of temperature. The author believes that the implementation of this policy, the food contact materials further refinement, but also provide a basis for labeling of food labels.

 

In addition, labeling of milk powder is becoming more and more stringent. It is understood that the State Administration of Food and Drug Administration issued a "technical guidelines for the formulation of registered formula specifications for infant formula milk powder (Trial)", infant formula milk powder label product name requirements, the form of the label requirements, the prohibition of labeling requirements and Optional labeling content and other labeling requirements were strictly regulated, such as the content of milk powder labels, functions. I was informed that the content claim and function claims should be strictly in accordance with the national standards for food safety terms tagging. If the enterprise is labeled with the content claim and functional claim outside the current national food safety standards, it may need to be annotated before being approved by the health administrative department of the State Council. The claims related to the sample tag should be in text format on the non-main display layout.

 

Digital, intelligent

 

With the continuous development of information technology, food labeling is becoming more and more digital and intelligent. To this end, the traditional printing has been unable to meet the needs of personalized printing and variable data printing, so the market for digital printing demand growth trend is increasingly evident. Some printing companies to open the whole smart packaging label production, such as the introduction of new printing in East Xinban flexographic printing, security products and other high-end production equipment, and constantly develop a variety of anti-counterfeiting technology to fine food and other packaging to increase security features to achieve beautiful and practical, stylish The perfect combination with high-tech, and gradually achieve the boutique packaging products exported to overseas strategic objectives.

 

In fact, the smart food packaging is mainly reflected in the label, and bar codes, two-dimensional code is the life of the common smart label applications. I learned that Finnish companies have released the "smart" bottle of premium Carrefour gin that uses Thinfilm's NFC SpeedTap label. Each SpeedTap label is unique, almost impossible to clone, and can be read using a smartphone or device via NFC technology, which will greatly boost consumer loyalty and branding.

 

Smart tags not only enable consumers to interact with the product, but also recognize the quality of the food. It is understood that the Japanese design studio TO-GENKYO has invented a special coating of smart labels. This label will change color due to changes in ammonia concentration, which can identify the freshness of food.

 

Green, environmental protection

 

With the continuous promotion of the concept of energy saving and environmental protection, various fields are also actively responding to the field of food labeling is no exception. I understand that the green label, environmental protection is mainly reflected in the label material. It is understood that Singapore launched a series of green labels. Compared with other materials, this new type of label is more economical and more suitable for sustainable development. With the continuous improvement of science and technology, as well as the concept of energy saving and environmental protection under the influence of double factors, food labeling will be towards greening and environmental protection.

 

To this end, I believe that with the consumer health, safety awareness continues to increase, people will pay more attention to the label information, and food processing enterprises and food packaging enterprises should grasp the trend of food labels, label perfect. At the same time, packaging machinery manufacturing industry should also pay attention to the development trend of food labeling industry, advancing with the times, in order not to lose the direction of development.


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